Privacy Policy

SEFA GROUP collects only the details you give us when you ask about our services, and uses them to reply to you and arrange your service. Last updated: October 12, 2026.

Who we are. SEFA GROUP is an executive chauffeur and transportation service in Toronto, Ontario, operated by SEFA Group. For privacy questions, email concierge@sefagroup.ca. We are responsible for the personal information we collect.

What we collect. When you submit our inquiry form, we collect your name, email address, phone number and the details you choose to share about your inquiry, such as travel dates, pickup and drop-off locations and preferences. If you become a client, we also collect the information needed to deliver and invoice your service. We do not ask for payment card details through this website.

Cookies and tracking. This website uses HubSpot’s tracking code. With your consent, optional cookies and similar technology recognise repeat visits, record which pages are viewed, and connect an inquiry you submit with a contact record. You can accept or reject optional cookies in the cookie banner. A necessary cookie remembers your choice. Use Cookie settings to reopen the banner and change your preference at any time. You can still use the website and send an inquiry if you reject optional cookies. You can also block or delete cookies in your browser settings.

Why we collect it. We use your information to reply to your inquiry, prepare a quote, arrange and deliver your service, invoice you, and meet legal and tax obligations. We use it for no other purpose without asking you first.

Who sees it. Only SEFA GROUP and the service providers that help us run the business. These include our customer relationship system (HubSpot), our email provider (Microsoft 365) and ChatGPT sites. Some of these providers store data outside Canada, so it may be subject to the laws of those countries. If a trip is performed by a licensed partner company, we share only the details needed to carry it out. We do not sell your personal information.

How long we keep it. We keep inquiries that do not become bookings for up to 2 years, then delete them. Client records are kept for as long as needed to provide the service and to meet tax and accounting requirements (generally 6 years).

How we protect it. We use two-factor sign-in, restricted access and reputable providers to protect your information. No system is perfectly secure, and we will tell you and the Privacy Commissioner if a breach creates a real risk of significant harm to you.

Your choices and rights. You can ask to see the information we hold about you, correct it, withdraw your consent, or ask us to delete it, subject to legal limits. Email concierge@sefagroup.ca and we will respond within 30 days. If we cannot resolve a concern, you can contact the Office of the Privacy Commissioner of Canada at priv.gc.ca.

Changes. If we change this policy, we will post the new version here with a new date.